EGGER INTERIHOTEL

The project, conceived for EGGER under the title “The Forest,” translates the brand’s sustainability values into a tangible spatial experience. It is not merely about showcasing the product, but about situating it within its conceptual origins: wood as a resource, as a system, and as a responsibility.

The space is organized around an organic path that avoids the typical linearity of a trade show. From the floor plan, one perceives a fluid circulation, where the visitor gradually enters as if into a natural landscape. The curved forms of the floor, finished in wood, combine with islands that function as areas for pausing, exhibition, and seating, generating a gentle topography that guides movement. The central element is the constructed “forest”: vertical slats of recycled wood emerging from these platforms. Their arrangement creates varying densities and levels of transparency, while the warm lighting integrated into the base reinforces the immersive sensation, evoking light filtered through trees.

The project seamlessly integrates the space’s various functions—gathering, exhibition, and conversation—within a coherent and immersive atmosphere. Beyond the materials used, the design aims to convey a mindful relationship with resources and a vision of design tied to sustainability, understood not only as a strategy but as an experience.